Many have willingly dove into using Facebook, but those same people are often hesitant to try LinkedIn. That’s mostly because they do not really understand what LinkedIn is. Let’s look at the difference between these two, and why it is important to actually use both.
It was on September 26, 2006 that Facebook went public. Anyone that was age 13 or older was allowed to join the site. Since then, teens, moms, dads, young adults, grandmas, grandpas, and adults alike have arrived in droves at Facebook so that they could stay in touch with friends and family. The site has few restrictions and is all about personal social networking. You post you landed that new job, you tell your friends that your boy just scored the winning goal, or you post pictures of your kid’s birthday party.
This is where LinkedIn differs. There’s really no place for children’s sporting events, or birthday parties here. LinkedIn is a social network for professionals. On LinkedIn, you can connect with coworkers, colleagues, and professionals and others that you meet while you are networking. It’s an excellent place to connect with others that like-minded, gather ideas, and find career opportunities with potential.
Resume is setup rather like a resume that’s professional and polished. Make sure you take advantage of all the features on the site. The LinkedIn groups are of great value and an excellent way to network and meet others.
LinkedIn is not just for you to connect with those you know or with people from within your own industry. Make sure to think outside the box. Thinks about what industries might compliment your own. Then connect with individuals from those industries. Join groups and then seek out those with the same professional interests you have. Then you can connect with them.
On Facebook, find people you know and people who share your interests or your profession. Join groups and pages, then reach out to those individuals within the groups or pages, and connect with them.
So let’s recap what each has to offer.
Use Facebook to:
- Connect with friends and family
- Reveal your personal feelings and thoughts
- Keep up-to-date with friends and family
- Chat with friends
- Post personal photos and videos
- Share fun information
- Follow brands you like
- Participate in groups
Use LinkedIn to:
- Connect with professionals, colleagues, and coworkers
- Post your online resume
- Connect with like-minded people/li>
- Find potential career opportunities
- Share your expertise
- Learn from others
- To keep up-to-date with your professional networks.
When you understand the differences between Facebook and LinkedIn, you can use both to bring traffic to your site. Both are very valuable tools to bring traffic to your site.