What is website flipping?
There is a lot of talk about flipping websites – but what is it?
Well, according to Wikipedia Flipping … is a term used primarily in the United States to describe purchasing a revenue-generating asset and quickly reselling (or “flipping”) it for profit. Though flipping can apply to any asset, the term is most often applied to real estate.
People who flip real esate will find a house, fix it up and then sell it for profit. If you look at a website as virtual real estate, website flipping would then mean purcasing a undervalued website, increase it’s value and reselling it for a profit.
So – what’s the secret to website flipping?
To be honest, there is no secret formula. People make money flipping websites all the time. But if you look closer, you got some clues to how to flip websites for profit above:
- revenue-generating website
- undervalued website
- fix up a website
- increase websites value
If you know how to establish a websites value, you will also know what an undervalued website is – right? And you would know what to do to increase the websites value?
Let me ask you a question: Every time you go online, where do you go? I guess, you have a handful of websites you visit regularly. You do this because you find value in visiting these sites. It could be they give you news reports, important information, products or services, or just entertainment. The main point here is – these websites are valuable because they provide what their users are looking for.
Millions of other people are also online daily searching for news, information, products, services, and entertainment. Even if tons of new websites will be developed, it will not be enough to meet this constantly growing demand.
On the other hand – the website owner could turn any of these sites into revenue-generating assets, by adding different monetizing options like selling products or services, memberships, advertising space, promoting affiliate products and services, etc. And this is what makes site flipping so easy.
But, truth be told. There are a couple of things to learn when it comes to buying and selling websites.
- Where to find undervalued websites?
- How to increase the value of a website?
- Where to offer your website for sale?
- And WHEN to offer your website for sale?